Announcing Vatly: Your Merchant of Record, built for European SaaS

Scaling a SaaS business globally should be exciting, not overwhelming. Yet, for European SaaS companies, navigating VAT compliance, managing subscriptions, and offering localized payment methods often create unnecessary complexity.

That's why we built Vatly,the Merchant of Record (MoR) designed exclusively for European SaaS companies.

What is a Merchant of Record?

When you sell software to customers in different countries, you become responsible for collecting and remitting taxes in each jurisdiction. VAT rates differ across the EU. Rules for B2B vs B2C sales vary. Digital services have their own reporting requirements. For a growing SaaS, this becomes a compliance nightmare.

A Merchant of Record takes over as the legal seller of your product. Your customers pay Vatly. Vatly pays you. We handle the tax obligations, invoicing, and compliance. You focus on building your product.

What is Vatly?

Vatly is a Merchant of Record for software and SaaS companies based in Europe that sell to customers worldwide. We built it at Sandorian because the MoR options we found treated European sellers as an afterthought.

Vatly becomes the legal seller of your software. Your customers buy from Vatly, which charges the correct tax for each customer's location, issues compliant invoices, files the returns and pays you out. On your side, the paperwork comes down to one payout and one credit (reverse) invoice.

Two things set it apart from US-built MoRs. Vatly is a European company that keeps customer data in Europe. And it supports European payment methods such as iDEAL, Bancontact and SEPA Direct Debit next to credit cards.

Vatly is for founders and CTOs of SaaS products and software agencies who want to sell globally without registering for tax in every market or building their own billing infrastructure.

Why European SaaS Needs a European MoR

Most Merchant of Record services are built by US companies for US companies. They treat Europe as an afterthought. Payment methods like iDEAL, Bancontact, and SEPA Direct Debit are missing or poorly supported. Customer data flows through US servers, creating GDPR complications. Support operates on US timezones.

We built Vatly with a different philosophy:

• Europe-First Perspective: We understand EU VAT rules because we live them. From the One-Stop Shop (OSS) scheme to reverse charge mechanisms, we handle the complexity so you don't have to.
• Localized Payment Options: Support for iDEAL, Bancontact, SEPA Direct Debit, and other essential European payment methods alongside traditional credit cards.
• EU Data Sovereignty: Your customer data stays in Europe, processed by a European company. No CLOUD Act complications. No questionable data transfers.
• Simplified Operations: One payout, one credit (reverse) invoice. That's it.

How Vatly Works

1. Integration: Connect Vatly to your application via our API or pre-built integrations.
2. Checkout: Your customers see Vatly-powered checkout pages with localized payment methods and proper tax handling.
3. Compliance: We issue compliant invoices, collect the right VAT amounts, and file returns across all relevant jurisdictions.
4. Payout: You receive a single payout with a clear breakdown of what was collected and what was remitted.

With advanced subscription management tools and secure EU-based data handling, scaling globally feels as seamless as selling locally.

Ready for Early Access?

We're opening Early Access in 2025, and spots are limited. As part of the Early Access program, you'll:

• Be among the first to test Vatly's features in a risk-free environment.
• Receive dedicated onboarding support to ensure a seamless integration.
• Help shape the platform with your feedback.

Don't let compliance and billing hold back your growth. Sign up today and secure your spot on the Early Access list.